Minneapolis Brand Makeover / Website Design + Brand Photography for A Ran Music
The brand makeover for Minneapolis-based DJ company A Ran Music included website design and brand photography. Since their new website launched last year, they have seen an increase in bookings!
The right website communicates what you do, how you do it, and also shares who you are. When the right people land on it, they immediately know they have found what they are looking for and how you are the right person to provide it.
Here’s how we revamped A Ran Music’s brand.
1- The first step in their brand makeover was to take a look at their current brand. We reviewed their original website and discovered that although the copy and message of who they are was strong, the imagery was not communicating that.
2- Designer Kelly of Witt and Company refreshed their logo, brand colors, and created fonts.
3- Kelly then put together a new website that featured pages to describe their packages as well as show off their awards.
4- Angela set up a photo session to fill in the website. Important features to photograph were:
– Photos of their lighting packages since people often struggled with what package to choose for their event.
– Photos of the three of them since they are a family-owned business and that is a foundational piece of their brand.
– Photos of their awards since they have received so many for their outstanding customer service and professionalism.
5- Photos were added to the website, and the website launched in May of 2019.
A Ran Music Service has seen an increase in website traffic as well as bookings since their refreshed brand launched. Most of their clients come from word of mouth, the Knot.com, and now, their website. Here’s what they had to say about their experience with the website makeover:
“All of us at A Ran Music service wanted to take the time to thank you. Our website traffic has increased and our amount of inquiries (via our website) have increased, and 2020 dates are already being filled. Thank you for bringing out our personality and passion for the industry.”
Here’s what Niki said about her experience with the brand photography session:
“We are beyond grateful for the outstanding photography that Angela did for our branding photo session. She put so much prep into getting to know our personalities, what qualities make our business unique, and what drives us. Then, she captured these details in the most stunning images. They say that a picture is worth a thousand words, and Angela’s photography sure rings true to that saying. During the entire process, she was always prompt, professional, and courteous. We are a DJ, sound & lighting company, and one of the challenges that we gave her was to capture a picture of our full light shows — knowing that the vivid moving lights would be hard to photograph. She was up for the challenge and the results are stunning. We can’t wait to launch our new website and show off the photos.”
Is your Minneapolis business in need of a brand makeover? I would love to help you discover what needs to change and provide some insight. Click here to schedule a free consultation.
Want to see more brand photography? Check out this session — Kelly and I also built this website.