Minneapolis Artwork Photographer / Brand Session for Kenny
Kenny is a local artist who works out of the Northrop King Building in North East Minneapolis. He wanted to update his website with new photos of his artwork, but also needed a head shot. After speaking with him more, we decided to do a brand photography session so he could not only show off his work, but the face and processes behind it.
Every year, the city of Minneapolis hosts a big event for local artists called Art-a-Whirl. Kenny’s studio is in one of the buildings, so we focused on creating photos that would invite his audience into his studio for the event.
We started with images of Kenny in his studio to show them the space. I had him work on a painting so he felt comfortable in his element.
We also wanted to show his audience why he’s passionate about creating his photo realism paintings, so we shared the process behind how he creates them.
Most of his work starts with a sketch, so I had him walk through what it takes to create one. He sharpened his pencils, grabbed a piece of tracing paper, and started sketching.
Next, he transfers that onto a canvas. I had Kenny grab the tools he uses to build his canvas and photographed each step on the way.
Finally, it goes onto his easel where he will add layers of paint, so we photographed his brushes, his paints, and these steps.
Whether you make a product, or you are your product, your audience wants to know what it’s like for you to do what you do. It’s not only an opportunity to educate, but also a way for them to find a connection. ⠀
Maybe they have used the same tools you are using, or they see how much time and care you put into what you do.
Your way of creating can never be duplicated, so photographing that in a brand photography session is powerful.
The last piece was to photograph his current artwork so he had images he could submit to galleries, put on his website, as well as advertise for Art-a-Whirl.
Kenny used these images to update his website. He also added a page about his process. Now his viewers can see not only who the artist behind the pieces is, but understand why he’s passionate about creating these types of pieces.
Want to see more brand photography sessions? Check out the one below with another local artist.