Clarify your Brand Workshop
Last January, I met a brand designer named Kelly for drinks and wings in Anoka. We hit it off immediately, and put another date on the calendar to meet again month later. In the meantime, I met Sarina Sandstorm at a networking meeting in St. Paul. She’s an author, copywriter, and mindset specialist who recently moved here from Portland. After one meeting with each of these incredible women, it was clear that we needed to collaborate. We sat down together and realized that all three of us share a similar passion; we love helping solopreneurs clarify and communicate their business. This is when the clarify your brand workshop was born!
I’ll be candid- this is my first time ever co-hosting a workshop, and I am so excited! When I was building my business, I didn’t understand what a brand was. I thought it was just a logo and colors that I would put on my business card and website. Although these visuals are apart of your brand, a brand is so much more.
A brand is the experience a customer has with your services. It has a voice, message, intention, personality, and character. That being said, it’s hard to create a brand all on your own. Building a brand takes design, strategy, great copywriting, and imagery, which is why having help from experts is crucial.
That is why the three of us have teamed up to create the Clarify your Brand Workshop.
When I think about what was missing from my business a few years ago, it was understanding what my brand was. I was talking to everybody and therefore booking nobody. When I did book weddings and portrait work, they saw me as a hired hand. I would get interviewed besides dozens of other photographers. I worked gigs that I wasn’t excited about, and my work suffered.
On a computer screen, my website didn’t stand out not because of the visuals, but because they didn’t connect to a clear message. I was one of the 15 tabs open that eventually closed down.
We created the Clarify your Brand Workshop to help solopreneurs understand that how you communicate your services does matter.
Interested in learning more about our workshop? Check out the link here! We are so excited to help local solopreneurs get clear on how they are showing up on their website and social media!
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